This is Gerard, Product Designer and UX Lead.
I craft purposeful, meaningful solutions through
user experience user interface visual design design strategy .

I’m a human being in the age of the machine, driven by a genuine willingness to serve others and make their lives better. I care about creating digital holistic experiences and offer balanced solutions that satisfy both business and user needs.

Selected Work

Approach

Solving complex problems and adding value with a human-centred mindset focused on accessibility, empathy, and inclusive design.
Highly driven, proactive, and autonomous, with experience collaborating with distributed teams across multiple time zones.

Capabilities & skills

Product Design & UX Leadership

I turn ambiguity into direction and design into meaningful impact. With strong craft, attention to detail, and a push for high standards, I lead teams from insight to execution, delivering intuitive, high-quality experiences.

● Turning insights into direction ● Designing experiences that feel effortless ● Prototyping to think, test, and learn ● Clear, structured decision-making

Product Strategy & Discovery

I help teams slow down to understand the problem and speed up once they do. Through discovery, dialogue, and thoughtful facilitation, I map the space, challenge assumptions, and turn ambiguity into a shared path forward.

● Problem framing that sharpens focus ● Workshops that unlock alignment and movement ● Hypothesis-driven exploration ● Experiments that reveal the signal

Cross-Functional Collaboration & Delivery

I bring designs that solve real use cases. I thrive in the intersection of Product, Engineering, and Business so ideas gain momentum and ship with quality.

● Translating complexity into clarity ● Co-creating with engineers: feasibility in mind ● Documentation that reduces friction ● Thoughtful handoff and continuous iteration

Visual Design & Creative Direction

I elevate digital products through a methodical yet deeply creative approach, offering visual clarity, emotional resonance and meticulous craft. From early exploration to refined interfaces, I design with intention, distinction, and taste.

● Creative design systems that unify product and brand with purpose ● Expressive, considered UI that stands out through clarity, not noise ● Typography, layout, and visual rhythm shaped through both intuition and method ● Seamlessly weaving aesthetics, usability, and product thinking into one coherent experience

Full spectrum background with experience spanning design studio, founder, freelance, B2C & B2B creative agency, start-up, and multinational company.

15+

Years in the design field

70+

Projects across multiple industries

50+

Products shipped

Reviews

Design isn’t just what I deliver, it’s how I work with the people around me. Here’s what teammates, stakeholders, and partners say about working along