Eli Fusté

Client: Eli Fusté

Role: Art director, brand designer, web designer, graphic designer

Deliverables: Logo and style guide, basic stationery, graphics for social channels, web graphic customization

Sector: Wellbeing

Year: 2020

Eli wanted to refresh her personal branding, with a more feminine, sensitive and warm feel after a few years with a graphic identity with which she was not entirely comfortable.

After exploring her vision, a solution evolved, with abstract, cellular forms embodying her organic, natural and humanistic approach. This art direction was applied to all media, from photographs to digital applications.