Fusteria Geli contacted me because they had detected that their communication strategy had become obsolete, and no longer represented their business areas or transmitted their new philosophy. The challenge I took on was to update a family brand: maintaining their current client base (and the turnover they generate) while also connecting with a new demographic of customers with purchasing power and first or second residences in the area.
Thus, as a solution, a clean and contemporary graphic was chosen, making a qualitative leap in the representation of the brand, but still speaking to the warm, natural aesthetic of traditional craftsmanship that Fusteria Geli are known for. At the same time, their philosophy was reinforced with a compelling slogan to transmit their values of trust and tradition at various points of contact.
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