Im-perdible

Client: Im-perdible

Client: El Centre

Role: Art director, brand designer, graphic designer, web designer

Deliverables: Logo and style guide, slogan, basic stationery, web graphic customization

Sector: Fashion

Year: 2007

At the end of 2007, Eli asked me to create a brand for his initiative to celebrate local illustrators through t-shirts and textile accessories, and this is how the original branding and graphic design for Im-perdible was born. After a year, the company repositioned itself in the market, concentrating solely on bags and other garments based on African fabrics purchased directly from the Gambia and Senegal.

For this new approach, applications were developed with the slogan "Colors for a grey world", including a product session under study and an outdoor session with models for the printed catalog and the online store.